The proportion of 11-year-olds in Greenwich, south London, who did well in English and science rose after Oliver swept "turkey twizzlers" and chicken dinosaurs off canteen menus in favour of creamy coconut fish and Mexican bean wraps, according to a study of results in the south east London borough.
The number of "authorised absences" — which are generally due to illness – fell by 15% in the wake of his 2004 Feed Me Better campaign, brought into the nation's sitting rooms via the Channel 4 series Jamie's School Dinners.
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